Challenge
A leading DSO provides non-clinical support to dental offices across the US. The DSO was looking for new channels to help their practices promote themselves to new patients. To achieve their goals, the DSO turned to our full-service marketing solutions for help.
Solution
The DSO selected five practices to participate in a digital test. USADATA utilized our rich database of offline, online, and mobile data to customize a hyper-local target audience for the practies. We created two custom audience segments for the practices- an audience of couples, and an audience of families, all within a radius of each practice. Then, we delivered a multi-touch campaign to reach the targeted individuals through email over a 90-day period. The emails included personalized creative and offers to appeal to each target audience.
Results
Post-campaign, we ran a match back analysis to measure our performance. The point-of-sale data showed that there were 53 new patients from our campaign efforts. The campaign had a ROI of $4.61 per $1 spent.
With powerful, hyper-targeted audiences and optimized multi-touch campaign delivery, the DSO was able to drive brand awareness and increase new patients to their practices.
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